Monday, December 23, 2019

The Life Of Frederick Douglass s Narrative Of The Life Of...

Due to the inhuman mistreatment of slaves in the United States many slaves like Fredrick Douglass had to escape to fight for freedom to become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave as narrated in â€Å"Narrative of the life of Fredrick Douglass.† Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. Born into slavery with no record or â€Å"accurate knowledge of age.†(Douglass) He was the son of Harriet Bailey, who was â€Å"†¦the daughter of Isaac and Betsy Bailey, both colored and quite dark†(Douglass) and a slave of Captain Anthony. Also had an unknown father that is a white man gives him the â€Å"The opinion whispered that my master was my father† who is referred to as his first owner Captain Anthony. Which displays the â€Å"Separation by violence from those they loved, sexual abuse appropriation (270) Nevertheless, à ¢â‚¬Å"whites were the more intellectual race, and blacks the race more inherently physical and therefore destined for labor.†(251) Also includes being separated from his mother and has only seen her â€Å"more than four or five† (Douglass) in his entire life. â€Å"Struggled for years to keep their children together after emancipations†¦forced migration and sale.† (270) Besides being born into slavery came with some prediction and that Fredrick Douglass had made. Believed a portion of slavery was stated long before. He predicted, â€Å"that God cursed Ham and thereforeShow MoreRelatedFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1693 Words   |  7 Pagesin the city. Frederick Douglass the author of Narrative of the Life of Fredrick Douglass was born and raised on the plantation as a slave. From his early years Douglass experienced life as a slave on a plantation. He was soon relocated to Maryland at the age of seven to the slave owner’s brother Mr. Auld. Douglass is moved back and forth from the plantation to the city. The areas of food, treatment and punishment, and clothing were contrasting between plantation and city. His narrative reveals theRead MoreThe Life Of Frederick Douglass s The Narrative Of The Life Of Fredrick Douglass 983 Words   |  4 Pagesin the United States many slaves like Fredrick Douglass had to e scape to fight for freedom. To become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave wrote in the â€Å"Narrative of the life of Fredrick Douglass.† ​Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. He was born into slavery with no record or â€Å"accurate knowledge of age.†(Douglass) He was the son of Harriet Bailey, whoRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1281 Words   |  6 PagesFredrick Douglass Outcomes of Sentimentalism In the â€Å"Narrative of the life of Fredrick Douglass, An American Slave, Written by Himself, written in the month of August 1841, demonstrates the double purpose of the work as both a personal account and a public argument. Douglass introduces the reader to his own circumstances such as grief, sorrow and emptiness in his birthplace and the fact that he does not know his own age. He then generalizes from his own experience, by explaining that almost no slavesRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass, An American Slave1434 Words   |  6 PagesAs the most famous abolitionist African American leader, Fredrick Douglass is a political, historical, and literary figure whose words still reverberate the true meaning of freedom and political, economic, and social equality for all. Born a slave, Douglass was able to recount his story to a pre-Civil War American public, which had a tremendous effect on the views whites had about slavery and its role in Amer ican society. Douglass became a self-educated man as he grew up within the entanglementsRead MoreNarrative Of The Life Of Frederick Douglass, An American Slave1552 Words   |  7 Pages04/23/2015 Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself Theme: False versus True Christianity In this theme, Fredrick Douglass contrasts the both forms of Christianity to show the underlying hypocrisy in slavery. The results show that slavery is not religious as it exposes the evils in human bondage. These ideals however can be distorted so as to fit in the society. Two forms of Christianity are presented in â€Å"The Narrative of the Life of Fredrick Douglass and eachRead MoreThe Narrative Of The Life Of Frederick Douglass, An American Slave1093 Words   |  5 Pagespossible difference.† -Frederick Douglass. The Narrative of the Life of Frederick Douglass, An American Slave, by Frederick Douglass, shares the story of the struggles of an American slave during the eighteenth-century. Fredrick Douglass was born in Tuckahoe, Maryland in approximately 1818. While being raised by his grandmother, Betsey Bailey, he snuck around at night to meet his mother nearby, assuming that his slaveholder, Captain Anthony, was his father. From adolescence, Douglass knew he was differentRead MoreSlave And Citizen : The Life Of Frederick Douglass Essay923 Words   |  4 PagesCarter Britton December 5, 2016 HIUS 221 – 005 Dr. Jones ‘Slave and Citizen: The Life of Frederick Douglass’ In this book Fredrick Douglass finds shows himself growing up as a slave in Baltimore, Maryland. He eventually escapes from his master and becomes a run away slave as he flees to the north. Douglass however is most popularly known for his pressure on the supreme court to obtain equal rights for African American citizens. He made huge advances in civil rights for his fellowRead MoreEssay on The Life of Frederic Douglass1087 Words   |  5 Pages1845, when the start of America was in effect, Fredrick Douglass wrote an autobiography called, Narrative of the Life of Frederick Douglass. Frederick Douglass’s was an abolitionist and his impact upon the antislavery movement in America remains his crowning achievement. Although he wasnt a leader of some violent rebellion, his literature and renowned public speaking helped solidify his accomplishments towards the abolition of slavery. Fredrick Douglass was so prominent in the 19th century that heRead MoreBeing A Slave Worthy Of Manh ood1149 Words   |  5 PagesIn the narrative The Life of Frederick Douglass, it is clear that Douglas had a very strong option about the differences between men. He did not seem to have the common out look in the differences between free men and slave, but rather something deeper. He believed that a slave with out hope or drive for a better life was not a true man, but that a true man was someone who was able to respect himself and become someone worthy of respect from others. Throughout, the story of Fredrick Douglass thereRead MoreAnalysis Of A Slave Narrative By Frederick Douglass1646 Words   |  7 PagesWithin a slave narrative, the identity of the writer greatly affects the perspective of the story and the message that the author wishes to convey. For a narrative of this nature, to send its meaning directly and efficiently it must be able to illustrate the individual struggle of the writer as well as create a clear line between what it means to be a slave and what it means to be free. These identities of the author not only conflict with the image of self but also help to illuminate the struggles

Sunday, December 15, 2019

Red Bull Marketing Analysis Free Essays

Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. We will write a custom essay sample on Red Bull Marketing Analysis or any similar topic only for you Order Now For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this new drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. Why did we choose Red Bull? Most of the people have one day see or heard about the brand Red Bull. Red Bull is an energy drink that comes from the adaptation of the Thai energy drink â€Å"Krating Daeng†, which means â€Å"Red Bull†. There are several reasons that explain why we choose Red Bull Company. The first reason of our choice results in a cultural factor. In fact Red Bull is a product that is targeting young customers. It means that, students are the most concerned by Red Bull so this is a product that can affect any of us. Besides it is a â€Å"trendy product† in others words a fashionable product: nowadays everyone has already tasted a Red Bull. The second reason that pushes us to choose Red Bull Company was because of their Marketing communication, which is revolutionary. Some observers say that Red Bull uses an â€Å"anti-brand† strategy. In fact, the company avoided usual methods of marketing, relying more on what is called ‘buzz marketing’ or word-of-mouth: â€Å"viral marketing†. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding†¦ In addition, we also choose Red Bull because without Red Bull there would not even be a market for the other products currently crowding the shelves. Thus, sales of the drink grew quickly from the beginning and Red Bull dominates the world’s energy-drink market with a 40% market share. Finally, what influences our choice too, was because Red Bull even being the leader has to face on how to build on its incredible sales growth and about all, and has to face the health issues concerning the effects of drinking Red Bull. Executive Summary A thorough analysis of Red Bull concludes that the company was set up the Energy Drink Market thanks to its own product, Red Bull energy drink. In fact, without Red Bull there would not even be a market for the other products currently massing the shelves. Now Red Bull is energizing people around the globe, touching down in over a hundred countries worldwide. The Red Bull consumers can be divided into two segments: Students (and Clubbers) and workers. Each of them uses the Red Bull energy drinks to meet their personal needs. At the same time they can obtain physical edges, mental edges or just consumption for pleasure. The ambitions of Red Bull are: maintaining the top-brand status in the energy drink market and clearly distinguish themselves from their competitors, who are marketing almost the same product but with extremely low prices. Red Bull uses every ways of marketing to reach their target groups. Their marketing is mainly based on the â€Å"3 pillars of Red Bull: Sampling, Advertising and sponsoring†. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle. Due to these extensive marketing efforts Red Bull obtained, and still is maintaining, the largest market share (70%) in the energy drinks market. As initiator of the energy drinks market, Red Bull holds a truly unique product. However the competition is high. Their main objectives are: maintain the lead and expand the market to Asia and Western Europe. To achieve these objectives they can create new products â€Å"Black Red Bull† and focus on new target group such as the younger’s (13-15) and the older (35-50). Company Presentation Dietrich Mateschitz founded the company Red Bull GmbH in 1984. GmbH is the German equivalent of a limited liability company; it stands for ‘Gesellshaft mit beschrankter Haftung’. The company’s origins, though, lie in the owner’s time spent in Asia. He came across products known as ‘tonic drinks’ and saw the chance to market functional drinks outside Asia. One of these tonics, which came from Thailand and was used by workers to stay awake during their shifts, was called Krating Daeng or ‘Red Bull’. Mateschitz approached the manufacturers of the drink and bought the foreign licensing rights in exchange for a 51% stake in his company. When Mateschitz launched the drink in his native Austria, he decided to target young professionals, rather than factory workers, as this younger segment of the population was more affluent and more appreciative of a trendy marketing campaign. The Austrian market has been the first to commercialize the blue and red can with its famous slogan â€Å"It gives you wings†. Today, Red bull company has a turnover of 3 billion euro a year which increased of 7,9% in 2008. The drink is present in 160 countries in the world and it’s the third soda drunk in Europe just behind Pepsi and Coca. Red Bull operates within the energy drinks sector of the soft drinks market. This product is an example of a ‘functional’ drink. Functional foods respond to consumer interest in well being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth. Nevertheless, the product was forbidden in some European countries because of the taurine effects and a high rate of caffeine with the European precaution law. But for a few years, mentality evolves and countries are more open-minded and could commercialise this product. In 2010, Red bull is present in 25 European countries but not yet in Denmark for health safety as the Canada. This drink is supposed to give energy to the costumer thanks to a mixture of different ingredients (caffeine, guarana, taurine). The main target is the teenagers and young adults (16-35 years old). We can observe that, it would be pertinent to target teenagers in order to appeal more consumers of energy drink. This drink is sold four times more expensive than others drinks; today it’s  £ 1,60. We can find this product in shops but also in nightclubs. Red Bull has an aggressive international marketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wake boarding, cliff diving, surfing, skating, freestyle motocross, rally, Formula 1 racing (World Champion 2010), and break dancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull â€Å"Em See Battle Rap championships†). It also hosts events like the Red Bull Flugtag and other such contests. Red Bull also sponsors soccer teams, with clubs in Austria, Germany, The United States and Brazil featuring the Red Bull trademark in their names. By associating the drink’s image with these activities, the company seeks to promote a â€Å"cool† public image and raise brand power. In addition, the slender container is used to suggest a â€Å"sexier† image than some other cola counterparts. The Red Bull brand is associated with a designer image, energy-giving properties and glamorous lifestyles. These brand qualities have been developed through company sponsorship of sporting activities such as: motorsports, winter sports, base jumping, mountain biking; and cultural events such as the Red Bull Music Academy. How to cite Red Bull Marketing Analysis, Essay examples

Saturday, December 7, 2019

Victims Assistance and Counseling Program †MyAssignmenthelp.com

Question: Discuss about the Victims Assistance and Counseling Program. Answer: Introduction Victim support programs provide confidential and free help to the people who are affected by crime in some way or the other. There are various programs which are initiated by the governments in relation the victims of crime. These programs come in different forms with the main motive of providing for a proper lifestyle for the people affected by crime. It is unfortunate that every day in the modern life crime is in the news and someone or the other is effected by crime. The life of victims affected by crime is never the same as it was before the crime had been committed. This it is important to provide support to these victims in order to ensure that they can lead a normal life to as much extent as possible (Scott and Cover 2014). The main aim of the paper is to critically evaluate the effectiveness of support services and agency for victims of crime. The paper explores in its body what are Victims Assistance and Counseling Program along with its advantages, disadvantages and extent of effectiveness. The paper then explores restorative justice conferencing along with its advantages, disadvantages and extent of effectiveness. The paper also provides Recommendations for improving victims assistance programs in Australia. The paper finally concludes by discussing the main ideas of the essay and a recommendation for Australia to implement that would better our responses to victims and the support programs Victims Assistance and Counseling Program VACP are those programs which have the purpose of providing help and information to people who have been affected through a direct emotional, physical or monitory harm due to a commission of a criminal act. Advice, information and support for the victims of crime and their family is offered by the Victorian Governments Victims. The help which is provided by such programs is in relation to information regarding crime reporting, legal process information which incused the post period of the offender being in jail, advice related to the financial assistance and compensation (Scott and Hahn-Cover 2014). The VACP also provides support in relation to the day to day needs of the victim, security for house in case of emergency, management of personal safety, facilitating communication with police and reporting, organization medical and transportation services, helps in getting ready for court, helps in the preparation of victims impact statement, helps in the application of financial assista nce and obtaining information about the offender. The counseling programs ensure that the victims are provided proper mental counseling so that they can recover from the effect of a criminal activity. The assistance program furthermore helps the victims to obtain any kind of information regarding making their life normal and living peacefully. The VACP act as a savior for all person who have been affected by crime directly. When a person is affected by crime there life does not remain the same as it was before and it cannot come back on track without proper assistance and support. There are several strengths and advantages of the VACP. The program is only applicable on those who are directly affected by a criminal activity. the program provides financial assistance after proper verification of the needs of the victims so as to ensure that the funding is directed towards an appropriate purpose. This also helps to ensure that fake claims are made for financial assistance are discarded as there have been reportedly various fake claims made for the purpose of obtaining financial assistance (Strang and Sherman 2003). The programs provide proper information to the victims in relation to criminal activities as which have affected them along with the procedure which they may take in order to obtain any kind of relief. On the other hand the program comes with a few limitations and weakness. The first and foremost weakness is that the program is only limited to victims who are affected by a criminal activity directly. However according to Strang and Sherman (2003) crime has various indirect effects which may be as bad as the direct effects of crime. Such indirect victims are ignored and thus it does not make the program fulfill its purpose. In addition as the financial assistance to be provided to the victims are verified, there are chances that the victims who are actually affected may not be provided assistance because of errors in investigation and corruption or discrimination. It can however be said that the VACP are proving to be effecting in order to help the victims of the crime recover from the position they have been subjected to due to the criminal activity. although there are various scope for improvement the program acts as a lifeline for those who have been affected by crime. Several crime affected victims have till date benefited from the program. Restorative Justice Conferencing The process of restorative justice involve the bringing of those who have been affected by crime and those who are responsible for causing the crime in a communication process, so that everyone who has been affected by the criminal activity can take a part towards repairing the damages and finding a way to move forward. Restorative justice is a part lf a wider scope which is known as restorative practices. The use of restorative practices can be done anywhere to address a situation of conflict , repair harm, build relationships through the facilitation of a communication process which is positive and effective. The practices are increasingly been applied to the criminal justice system (Henning Klesges 2002). Restorative justice conferencing programs are similar to mediation or reconciliation programs related to the offenders or victims. In these programs the offenders and victims are subjected to an extended conversation process which is related to the crime and the consequences it may have. In conferencing programs the participation of police, community support group, attorneys, social welfare groups and families are also included along with the offenders and victims (Wilson and Segrave 2011). Through the conferencing programs offenders and victims are made to know that there are various people who care for them and the offender can develop a sense of accountability towards the community, society and social circle to which they belong. The process of conferencing is only applicable when it has been admitted by the offender that they had been guilty and not for the purpose of determining whether a person is guilty or not. Legislation in relation to the incorporation of conferencing in relation to crime has been introduced by all Australian jurisdictions other than the Australian capital territory and Victoria. Conference models which are not run by the police are favored by mostly all statutory based schemes. Both New Zealand and Australia are the leaders in the worlds with respect to the use of restorative justice conferencing. Although variations in relation to jurisdictions are considerable there are many form which are taken by the conference. The discussion is based on compassion and understandings in order to ensure satisfaction of all parties. International popularity had been achieved by restorative justice in the year 1990. It had been ever since subjected to development for the purpose of diverting cases from the judicial system and identify enhanced constructive and meaningful ways to ensure a better response to crime. There are various advantages which are provided by the restorative justice conferencing to the criminal justice system. Firstly the main purpose of criminal justice is to ensure the deterrence of crime and Restorative Justice Conferencing is particularly effective to achieve such purpose. one of the primary arguments which are provided in favor of restorative justice is that it leads to the abandonment of victims interest through the use of retribution of jurisprudence . the jurisprudence is based arguably on wrong assumptions related to facts along with limiting the assumption in relation to possibility. However according to Daly and Hayes (2001) evidence related to the benefits of the restorative justice system are accumulating widely. The victims are also human beings and the needs of human beings are unlimited. They would perceive a situation from their understating and advantage so thus ignore the human rights of the offender along with failing to understand the position of the offender. Therefore it would be best that the public decides what the victims should get and an offender should be deprived off. Restorative justice helps in the achievement of such objectives through making the victims understand the position of the offender and make the offender realize his mistake and enhance accountability towards the society. It may however be argued that the conferencing system is very offender centered and does not protect the right of the victims and this can be taken as one of the major disadvantages of the process. Moreover the process is mostly best applicable in case of youth crime and not when it comes to adults. The process is also not very effective when the criminal activity is of a nature which cannot be accepted by the society at any cost. They system also does not provide a guaranteed outcome of satisfaction for all parties (Fattah 2016). The advantages of the system raised major interest among the international researcher towards gaining knowledge that how does the system become effective in Australia and New Zealand. Most of the findings which have been obtained out of such studies provide that there is satisfaction among the participants related to outcomes of the conferencing. However various questions are arising out of this form of justice such as the protection of rights, is the process offender centered, are a few models of conference between than others and dies the conferencing technique bring about a major change among people. It can also be provided through literatures that the main thing wanted by both offenders and victims to crime is the repair of damage created or faced and thus the conferencing system is effective to achieve the purpose (Wilson and Segrave 2011). Recommendations for improving victims assistance programs One of the most effective victims assistance program has been the one initiated by the Walterboro Police department, USA. The program is dedicated to providing services, referrals and advocacy, at the time when the crime occurs, through taking part in criminal justice system and during investigation. The program is based on the findings of the Supreme Court that the constitution provides the victims of the crime rights regardless of any form of discrimination. According to the program all the victims of crime have the right to be treated with dignity, respect and fairness and be kept free from any harm and intimidation throughout the process of criminal justice. The program is not only limited to letting the victims know about their rights but also the status that the offender has been arrested or not, released or escaped, confer with prosecution, being present at criminal proceedings along with various other detailed rights. The program acts as a bench mark for all other programs wi th respect to victims assistance. The few recommendations which can be derived from the program are initiating liaison between the victim andlaw enforcement so that accurate proving information is achieved. Staying in touch with the victim so that they can feel that they are being taken care of by someone also helps the victim. Providing training or employing trained staff which can appropriately handle crisis intervention can also help the victim (Wolhuter, Olley and Denham 2008). Conclusion The paper can be concluded by stating that the victim assistance programs are major step which has been taken towards the betterment of the positions of victims in the society. The programs not only make the victims aware of the course of action they should take when they have been affected by a crime but also provide them with required financial and mental assistance so that they can properly take the course of action (Daly and Hayes 2001). The restorative justice conferencing is also a major step taken by Australia and New Zealand towards addressing the rights of the victims and raising awareness among the offender, however the process is only applicable with respect to youth crime. The victims assistance program can be enhanced to serve their purpose in a better way by working more closely with the victims and offenders. References Daly, K. and Hayes, H., 2001.Restorative justice and conferencing in Australia(pp. 1-6). Canberra: Australian Institute of Criminology. Fattah, E.A. ed., 2016.Towards a critical victimology. Springer.Criminal Law Henning, K. R., Klesges, L. M. (2002). Utilization of counseling and supportive services by female victims of domestic abuse.Violence and victims,17(5), 623-636. Scott, S.D. and Hahn-Cover, K., 2014. Second Victim. InPatient Safety(pp. 355-366). Springer New York. Strang, H. and Sherman, L.W., 2003. Repairing the harm: Victims and restorative justice.Utah L. Rev., p.15. Wilson, D. and Segrave, M., 2011. Police-based victim services: Australian and international models.Policing: An International Journal of Police Strategies Management,34(3), pp.479-496. Wolhuter, L., Olley, N. and Denham, D., 2008.Victimology: Victimisation and victims' rights. Routledge.